Launched in 1970, Custom Car was the UK’s first modified motoring magazine. With its generally irreverent and rebellious early style, it quickly took the opportunity to cover the recently established drag racing scene, with full reports from both the UK and US. Regular features on cars of the era were included along with news and rumors.
“…You didn’t even need a real car on the cover, just a real pair of titties and another 100,000 copies flew off the shelves.”
The Custom Car shows at Crystal Palace and Alexandra Palace took place for over ten years starting in 1972. Custom Car magazine’s support for racing over the years has remained undiminished and later expanded to sponsorship of events and class sponsorship.