Plymouth Meets the Hippies

In the late ’60s Peter Max and a handful of other artists brought pop psychedelia into mainstream America, seamlessly bridging the gap between trippy album cover art and commercial advertising. In a brief flash of neon color that settled in between the “Turn on, Tune in, Drop out” Haight-Ashbury scene and that fondue dribbled into the avocado green and burnt orange shag carpet that would be the ’70s, even Detroit – bastion of the old school executive  – bit the forbidden fruit and hired artist Paul Williams and others to illustrate one of the most successful ad campaigns in automotive history.

s-l1ed600RapidTransitb s-l1600 tumblr_nsurgcdpp11qzut9po1_1280 tumblr_nsurgcdpp11qzut9po2_1280 tumblr_nsurgcdpp11qzut9po3_1280 tumblr_nsurgcdpp11qzut9po4_1280 tumblr_nsurgcdpp11qzut9po5_1280 uyio 70rtsad3 1968_h 1968PlymouthHemiAd_mjf1 1969_m 1969_q 1969-shutdown-game 1976-05001 poster1beep-beep efqwr Page-2max-1973IMG_97255107198486_829cd20f1e_b